Blog Post - Pending approval from Keyon Watkins
Discover the Best Barbecue in St. Louis Missouri with
Keyon Watkins of Sauce So Good
In the heart of St. Louis, Missouri—a city synonymous with savory, sauce-slathered meats—one man is earning serious attention from barbecue enthusiasts: Keyon Watkins, founder of Sauce So Good. What began as a flavor memory from his family's 30-year-old restaurant has grown into a standout local brand, winning fans at farmers markets and beyond.
In this article, we dive into Keyon's story, his process, and why Sauce So Good is redefining what it means to enjoy the best barbecue in St. Louis, Missouri.
From Inspiration to Creation: The Birth of Sauce So Good
Keyon's journey began in 2016 with a craving for a long-lost family recipe. "I remember the taste," he recalls. Driven to recreate it, he began experimenting in his kitchen. As co-workers sampled his early creations, someone suggested putting a pig in a tub and giving it a logo. The idea took hold—and the name “Sauce So Good” was born.
With roots in classic St. Louis barbecue style—tomato and vinegar-based—Keyon’s recipes honor the past while offering something new. His first batch? A mild sauce. Then came the spicy version, developed carefully to offer heat without overpowering the meat. "It’s spicy enough to enjoy the fire,” he says, “but not too hot to handle.”
Crafting the Perfect Sauce—and Beyond
Keyon’s passion for flavor doesn’t stop with sauce. Today, he also offers dry rubs and all-purpose seasonings designed to work on everything from pork steaks to salmon to vegetables. He experiments boldly, sometimes adding ingredients like pineapple juice to test new combinations. Each new flavor begins with his own palate, then gets trialed at local markets before being added to the product line.
"I'm just passionate about cooking," he says. "I grew up on fries, nuggets, and sauces. I couldn’t cook, so I always made the condiments count."
That passion is paying off. As one satisfied customer, Arvis Young, put it in a glowing Google review: “‘Sauce So Good’ BBQ sauce lives up to its name. Saw the brand highlighted on our local news. It didn’t disappoint. I used it in combination with the BBQ Rub.”
Standing Out in a Crowded Market
In a city overflowing with barbecue options, what makes Sauce So Good different? For Keyon, it’s all about nostalgia. "People say it reminds them of home, of growing up in St. Louis,” he explains. “This city is built on memories, and our sauce brings those back.”
And while other regions lean toward dry rubs or mustard-based blends, St. Louis is a city that likes it saucy. That sweet, smoky finish and finger-licking richness is what Keyon captures—and elevates—in every bottle.
Expanding Horizons: Distribution and Community Involvement
Sauce So Good started at farmers markets like Tower Grove and Soulard, where customers could “try before they buy.” But Keyon’s vision stretches far beyond the tents and tables of local pop-ups. He’s been working with manufacturers for months to bring the same flavor integrity to larger-scale production. "There’s been a lot of trial and error," he says, "but quality and consistency come first."
Keyon is also deeply committed to his community. Through a partnership with St. Louis Public Schools, he teaches students how to grow herbs and create their own seasoning blends to sell at markets. He also leads a nonprofit, Black Men Read, which promotes literacy and supports food drives in underserved neighborhoods.
The Future of Sauce So Good
So what’s next? Big things. Keyon envisions Sauce So Good becoming a household name not just in Missouri, but nationwide—rivaling brands like Sweet Baby Ray’s. He’s working on expanding into stores and introducing new packaging, including dipping cups and ketchup-style packets. A jerk-barbecue fusion sauce is also in the works, blending Caribbean heat with that classic St. Louis flair.
"My dream is to have our own manufacturing plant right here in St. Louis," he says, "and provide jobs for the community."
A Sauce for Every Table
From pork steaks and ribs to salmon, tacos, and even French fries, Sauce So Good pairs with nearly anything. One customer even smokes cream cheese and drizzles it with the sauce for a party dip. “It’s just that versatile,” Keyon laughs.
His advice to home cooks? Don’t drown the meat—enhance it. Let the sauce play backup to your grill game, not overshadow it.
Conclusion
Keyon Watkins’ Sauce So Good is more than just a condiment—it’s a cultural statement, a nod to tradition, and a taste of home for countless barbecue lovers.
With an unwavering focus on flavor, community, and innovation, Keyon is showing the world why Sauce So Good belongs at the center of every barbecue spread. For anyone seeking the best barbecue in St. Louis, Missouri, one taste of this sauce and you’ll understand: this isn’t just good—it’s so good.
SOCIAL MEDIA POST 1
📅 Let's throw it back to the roots of St. Louis BBQ and spice up your timeline.
Have you ever wondered why this city became famous for its sauce-slathered meats. The tradition dates back decades, with its unique tomato and vinegar-based bbq sauce deriving from a mix of immigrant influences and local flavor innovations.
But let’s make it interesting. Have you ever tried a local St. Louis gem—Sauce So Good. 👀 It’s the perfect blend of sweet, savory, and smoky, born from a young man's dream to recreate his family's lost recipe.🥫 Share your favorite bbq memory with us, we’d love to hear how you embrace the saucy tradition.
#ThrowbackThursday #StLouisBBQHistory #SauceSoGood
Get swept away by the nostalgia and crank up the grill. Whether you're a fan of spicy, sweet, or all things tangy, there's a Sauce So Good waiting for you with your name on it.
🌟🔥 Experience a city built on the flavor that makes every barbecue unforgettable. Join Keyon Watkins on this delicious journey and find out why this sauce earns its praise.
Forgot the exact year of your last unforgettable BBQ? No worries, we love learning about your stories any time of the year.
Comment below and keep the sauce vibes flowing. 🍽️💫 #BBQLovers #StLouisSauce #FlavorfulMoments.
SOCIAL MEDIA POST 2
👨🍳 Brush up those grilling skills because we're about to dive deep into creating the perfect St. Louis BBQ with Sauce So Good.
This iconic sauce marks a delightful balance between sweet and tangy, with just a hint of heat that won't overshadow the grill's true star—your meat. Want to make every bite memorable.
Here's the secret: don't drown it, enhance it. 🍖 But how do you achieve this balance?
Start with a generous rub, then grill to perfection. Add Sauce So Good near the end of your grilling time to lock in that flavor without burning your masterpiece.
🍗🔥 Need more tips. We're here to break down the basics and elevate your barbecue game to professional levels.
#GrillTips #SauceSoGood
Are myths about BBQ sauce holding you back? Let's debunk them together.
Here's a fact: great sauce doesn't need to drench everything—it complements the meat's natural flavors. Our testimonials tell it best: 'Sauce So Good BBQ sauce lives up to its name!'
Dive into the world of St. Louis barbecue with us and join a community that's passionate about perfecting that savory bite. Share your bbq experiences, and let's inspire each other.
🍴📚#BBQAficionado #LearnAndGrill #StLouisSecrets.
SOCIAL MEDIA POST 3
How do you prefer your BBQ sauce—spicy, sweet, or smokey. At Sauce So Good, we believe in personalizing your palette.
🎨🍯 Our founder, Keyon Watkins, turned his kitchen experiments into a St. Louis sensation by creating sauces that cater to every taste bud.
Engage with us today by choosing your ultimate BBQ flavor. Is it the classic sweet and tangy.
Or maybe the spicy twist that adds a kick to every bite. Comment your favorite, and let's find out which taste reigns supreme.
#TasteTest #SauceSoGood
Take part in our flavor showdown and cast your vote in our #FlavorPoll below. Poll: What's your go-to BBQ taste.
A) Sweet, subtly smoky
B) Bring the heat with spicy
C) Balanced vinegar tang
D) A harmonious mix of all.
Have more opinions to share?
Let’s dive into a spirited discussion and hear about your culinary passions. Every vote matters, and we're eager to be your taste guide through St.
Louis’s rich sauce tradition. Drop a comment, engage your friends, and fuel the #BBQDebates.
SOCIAL MEDIA POST 4
🌟 No BBQ experience is complete without a touch of inspiration. Meet Keyon Watkins, the sauce maestro behind St. Louis's beloved Sauce So Good. His path from craving a nostalgic family recipe to establishing a thriving local brand proves that dreams are only a dash of creativity and determination away.🥄 Learn how his journey fuels the flavor in every bottle, bringing joy and community spirit to every bite.
🎯 Are you motivated to whip up something delicious today? Get inspired and dare to dream beyond the grill.
#DreamBig #SauceSoGood
Keyon's story is a testament to the power of passion and persistence. Starting from scratch and battling the odds, he emerged victorious, creating flavors that capture the essence of tradition.
His vision extends beyond sauce to nurturing a community that shares in the joy of cooking and creativity. So, what's your big barbecue dream?
We’re inviting dreamers, aspiring chefs, and flavor fanatics to share their stories on how they’re turning their culinary passions into reality. Comment below or tag us in your posts—we’re here to celebrate your journey.
✨👩🍳 📈 #SauceInspiration #GrillYourDreams #InnovateF
SOCIAL MEDIA POST 5
🔥 It's time to turn up the heat and celebrate the vibrant community that makes Sauce So Good a household name in St. Louis and beyond.
From gourmet BBQ gatherings to charity cookouts and culinary classes—join us in acknowledging the incredible people and moments that elevate our love for food. 🍽 Whether you're trying a new recipe or sharing a meal with loved ones, you're a crucial part of our story, and we thank you for making our sauce your flavor of choice.
#CommunityLove #SauceSoGood
Tapping into St. Louis’s deep-rooted culture, Keyon Watkins’s commitment to quality shines through community partnerships, local workshops, and charitable events that unite us in our love for great tastes.
🍴🎆 Got a touching memory with Sauce So Good or a cherished BBQ tradition? We’d love to see and share your moments.
Comment your stories and favorite recipes that intertwine with our history. Let's continue growing this flavorful community and celebrate every shared meal together.
Connect with us and let your BBQ passion blaze brighter than ever. 🌎🍕 ✨#CelebrateBBQ #CommunityDriven #QualityInEveryDrop.
